A few months ago I submitted an application to be part of a new blogging program. It sounded pretty good. Write 1-2 posts for a site each month and send some tweets for them each week. I thought it might be a good way to get my name out there and boost traffic to my site from their site.
The program just launched this month. I’ve been holding out submitting my bio and first post because I wanted to learn more. Last night I got a video from the company owner with an overview of the program.
It’s a great program. If you’re the company. As a blogger, it’s definitely one-sided. There are 50 bloggers, give or take, participating in this program (one or more for each state).
Here’s my take on it:
- The company sells marketing services to clients. Cool.
- As part of this program, if I refer any clients to the company, I get a commission for life. Cool.
- In my monthly posts, I’m allowed to include backlinks to my blog and also have my bio feature links to my social media stuff. Cool.
Here’s the part I don’t like:
Each of the 50 bloggers is required to send 5 tweets written by the company 3 times each day. That’s right, 15 tweets per day. That’s 75 tweets per week. About something someone else has written.
Each of the participating bloggers has 2000 followers or more on Twitter. So let’s do the math:
50 bloggers x 2000 followers = 100,000 followers that could potentially see EACH TWEET. That’s an amazing reach. But don’t forget, we’re tweeting 3 times a day, 5 days a week. 100,000 x 3 = 300,000 per day. 300,000 x 5 = 1,500,000 twitter users per week that could see the tweets about your business.
That’s pretty fucking awesome, isn’t it? Sure, for the company.
What about the participants?
Aren’t we basically employees that are doing a heck of a lot of work for the company? As a group, we’re sending out a million and half tweets for the company’s client each week. I bet that would help draw in more clients for the business, right?
Not only that, but we're sharing this with OUR followers. If I'm going to inundate my followers with a bunch of tweets, they better be worth it. I don't mind posting the occassional sponsored tweet, but 75 per week? Really?
So let’s recap what’s in it for the bloggers that are participating.
At least, this is how I understand it.
- We write one to two posts per month. We promote those posts to our followers. So we’re providing content and traffic to the site.
- We tweet 5 messages 3 times per day. We’re providing marketing for the company’s clients.
In return, we get commission from NEW clients we bring in to the company. Wait, doesn’t that mean we’re acting as salespeople for the company, too?
The only monetary compensation is a CONTEST for the most comments on our blog posts on their site each month. The post with the most comments gets a $40.00 gift card. Which is another smart move by the company. With 50 bloggers all competing for the gift card, I bet there will be a lot of traffic sent their way.
The non-monetary compensation isn’t worth it to me. Sending 75 tweets about your content & clients per week and promoting your site for potential traffic back to my blog?
No thank you.
Now, if they want to change the program and compensate bloggers for sharing their influence – then I'll be all ears.