A new promise from JOHNSON’S Baby #PromiseToBaby

This post was written in partnership with The Motherhood & JOHNSON’S® Baby.

I’ve always been a fan of JOHNSON’S® Baby products. They’re kind of a quintessential part of having a newborn – every single baby shower I’ve ever been to has included at least one JOHNSON’S® Baby product as a gift to the new mom. Levi is almost 4 years old and I still use their Intense Moisture Relief cream for his eczema. Oh, and I totally use their Baby Shampoo for the dog, too.


Over the past few years, there has been a growing trend of concerns from parents about the ingredients used in products for our kids, especially skincare products. JOHNSON’S® Baby ingredients have been tested vigorously to ensure safety, but they also wanted to address parents’ peace of mind. They’ve used the feedback they received from moms and dads across the globe to launch a company-wide initiative called “Your Promise is Our Promise” as a way to express their ongoing commitment to parents.

The concept was inspired by a Japanese legend that says folding 1,000 origami cranes will result in a wish granted and a promise fulfilled. Responding to parent concerns is their promise, and they’ve already started fulfilling it.

As a result of conversations with parents across the globe, JOHNSON’S® Baby has reformulated 7 of their most popular products:

  • JOHNSON’S® Baby Lotion
  • JOHNSON’S® Baby Shampoo
  • JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
  • JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
  • JOHNSON’S® Baby Shampoo with Calming Lavender
  • JOHNSON’S® Baby Soothing Vapor Baby Bath

They’re still the same great JOHNSON’S® Baby products you know and love, but now they’ve removed all formaldehyde-releasing preservatives, reduced traces of 1,4 dioxane from all products, and for most of their new and improved baby products, they’ve also removed parabens & phthalates from their formulas. (New formulas will continue to roll out on shelves until they’ve completed their commitment to improvement. Check out their policies and timeline for more details.)

Watching the video got me thinking about my own promises to my kids. I don’t think I’ve ever actually made any out loud. I’ve kind of taken it for granted that they know I will always love them and always keep them safe and always be there for them, no matter what. With all the changes in our family over the past year, I think it’s time both Mykl and I shared our promises with them out loud.

Seeing those employees and families folding hundreds of paper cranes and seeing them so proudly displayed inside the company headquarters tells me that JOHNSON’S® Baby isn’t just taking this at face value. They’re making a real commitment to making these promises part of their culture. If they can live out their commitments and show the world they mean what they say, I know I can show my kids, too.

Their safety and well-being is my #1 priority. It’s good to know JOHNSON’S® Baby is a name I can still trust and count on, just like my kids will be able to trust and count on me for years to come.


  1. I watched the video, it was very inspiring. I love that they are taking the next step for the safety of our kids!

  2. I love the paper cranes! They make such an impact! It’s definitely calming as a parent to know that your child’s interest are being addressed.

  3. Thank you for sharing. J&J have so many products, it is good to know that childrens safety is being considered.

  4. It doesn’t surprise me that J&J would do this for their childcare line. They have set the bar in this area for as long as I’ve been alive. They have been the gold standard for many, many years.

  5. What a great thing they are doing! Keeping the safety of our children in mind will ensure they stay a top brand.

  6. That is so wonderful that they have reformulated their products!

  7. Glad they took steps to make sure products were safe!

  8. We are huge Johnson’s fans too!

  9. It’s so great that they’ve changed their formulas, especially to help give parents peace of mind. J&J Calming Lavender Shampoo is the best.

  10. This is very good to know! It really shows something when a company actually listens to the consumers and changes to be what they want. I really appreciate that and look forward to buying some Johnson’s!

  11. Johnson & Johnson has always been my go-to source for childcare products. I’m glad to see they’re taking steps to protect our children.

  12. I love Johnson & Johnson. It was my only choice when my kids were little.

  13. It’s wonderful knowing that the products we’ve come to trust can still be trusted. Bravo!

  14. Their bedtime line is my absolute favorite. Love how it calms even me down as I drift off to sleep. Glad to see Johnson and Johnson is taking new steps to protect our children.

  15. I love that they are really going the extra mile to make sure their products are the best they can be for babies.

  16. Such a sweet video! I love that their new products are safer!

  17. I grew up in France so I’m more of a Mustela baby but there is something quintessential about Johnson’s baby products. I love hearing that they are responding to customer feedback and making adjustments to make a cleaner, healthier line of products. We know so much about the harmful effects of so many of these ingredients that once you know you just can’t keep using them. So kudos to the company for making changes. The cranes are beautiful and that giant mobile! I love the written promise. I think it’s something we should all do. I’ve written each one of my daughter’s a letter at the time of their birth.. to give to them when they leave home so they know what they’ve meant to be from the moment I knew I was pregnant and then when I first met them… hopes, dreams, love 🙂

  18. I love that they did this. Just another reason I love Johnson soo much.

  19. I always loved Johnson’s Baby. Great to hear it’s now better than ever!

  20. I absolutely love this video and what they are doing!

  21. I have always trusted their products. It’s great they’re doing this for parents that had concerns.

  22. Natalie F says:

    I love J&J products. I’m glad they HEARD parents concern and then acted on it. The soothing vapor bath is a staple in our house, it makes everyone feel better when we have colds.
    We use their baby shampoo too, as a bonus, works great to remove eye make-up from adults!

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